Formats multiply. Media deadlines stack. Version control is lost. And somewhere in the chaos, craft and taste disappear — and costs explode.
I help teams produce moving image at volume — without losing the craft. Media wants volume. But volume alone won't cut through. You need ideas and execution in the same pair of hands.
I started in advertising in the nineties — before most people had email. Graphic design, web, 3D, video edit, motion graphics. Whatever needed making, I learned how to make it.
The last decade I spent inside BBDO, Grey, Weleda. Ramping up video output without losing the craft. Building workflows. Upskilling teams. Solving the volume-versus-quality problem from the inside.
Now I'm deep in AI-augmented production. All those years of camera work, editing, grading, and sound mean I know what to ask the machine for. Craft came first. The prompts came later. That's why they work.
"One of the best storytellers I've had the pleasure of working with."
You need someone who can advise and deliver. Someone who edits, animates, grades, does VFX and sound, understands AI — and whose foundation is storytelling. Someone who builds creative automation systems, not just assets — and knows what should stay human.
I am that person — and I'm looking for the right team to call home.
"Franz has a diverse range of skills that give him the ability to run full-scale productions from conception to execution to post production. The level of commitment, professionalism and experience he brings to the table make collaboration a joy."